Specific ways in which the internet has changed the way businesses Essay - 5

Specific ways in which the internet has changed the way businesses operate in the global marketplace - Essay Example Without a doubt, like any other technology tools or applications, this technology is just a technology and it depends on a firm how effectively they make use of this technology. In fact, if this technology is used effectively it can bring a large number of opportunities for the business organizations. For instance, the use of the Internet allows business organizations to catch attention of new customers, retain business relationships with old customers and suppliers, deliver its products and services in a better way, communicate with customers and other stakeholders through more efficient and professional ways, gather data about customers, preferences and retrieve it speedily, and buy and sell more products. In addition, a large number of firms have attempted to make use of the Internet as extraordinary much more than it is (Ray 269). The majority of business organizations as well as individuals are moving their businesses from traditional business infrastructures to web based business environments, believing that by some means this would differentiate them from other business organizations. Without a doubt, a business organization can make use of this wonderful technology in a number of ways and in every application of the Internet brings a wide variety of benefits. In each for, Internet technology offers a number of capabilities. For instance, the Internet plays the role of a bridge for the communication of data. In addition, the Internet is a system that establishes and retains connections with any computer connected to it. In fact, if a company puts its full efforts to have control over these two rules or facilities, it can make use of this technology with greatest aptitude to improve the business (Ray 269). Moreover, the Internet minimizes the gap between the organizations and their customers as it allows business organizations to get access to global markets and reach broad categories of people at the